MARKETING BOOTCAMP FOR CLINICIANS: FINDING YOUR CLINICAL IDENTITY

Clinicians often find it challenging to use marketing or social media in their professional development. In other words, many therapists experience a gap or lack of support when they are ready to promote their practice. This weekend workshop is designed to bridge this gap and help clinicians to create their professional marketing presence by providing a clear strategy, helping to establish clinical identity, develop marketing tactics, including online content and social media.

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COMING THIS SPRING 2019!

Back by popular demand….

Presented by Aimee Martinez, PsyD and Eva Patrick, PsyD

Clinicians often find it challenging to use marketing or social media in their professional development. In other words, many therapists experience a gap or lack of support when they are ready to promote their practice. This weekend workshop is designed to bridge this gap and help clinicians to create their professional marketing presence by providing a clear strategy, helping to establish clinical identity, develop marketing tactics, including online content and social media.

Who is this workshop for?

  • Clinicians transitioning from community clinic settings to private practice

  • Clinicians in private practice aiming to reach more people seeking mental health services

  • Clinicians interested in establishing social media presence or creating a website

What will I take away from this workshop?

(1) Establish a clinical identity that communicates your therapeutic approach and values

  • Exercises to facilitate exploration and composition of professional values, skills and goals

  • Formulate a clear message as to the therapy that you provide and the population you serve

 (2) Learn how to make social media work for you

  • How to use Google, Instagram and Facebook to reach out to a larger audience 

  • How to communicate your clinical identity and values via blog and online content creation

  • How to structure a website that both reflects your personal aesthetic and is also an effective marketing tool 

(3) 2-3 Blog Posts

  • Hands-on blog creation exercises

  • Review of blog post optimal structure and content

  • Tips and input around challenges with writing blog posts and procrastination

  • Discussion of concerns around writing in general, writing blog posts, writing as a therapist, etc.

(4) A package of resources with which you can take your next step:

  • A professional website designer

  • Social media management and support contact

  • Google AdWords implementation consultant

 

WANT TO BE PART OF OUR NEXT WORKSHOP? CONTACT US TO BE THE FIRST TO KNOW WHEN WE RELEASE THE DATE…