MARKETING BOOTCAMP FOR CLINICIANS: FINDING YOUR CLINICAL IDENTITY
SATURDAY & SUNDAY, MARCH 30TH AND 31ST FROM 9AM-1PM
Clinicians often find it challenging to use marketing or social media in their professional development. In other words, many therapists experience a gap or lack of support when they are ready to promote their practice. This weekend workshop is designed to bridge this gap and help clinicians to create their professional marketing presence by providing a clear strategy, helping to establish clinical identity, develop marketing tactics, including online content and social media.
Presented by Aimee Martinez, PsyD and Eva Patrick, PsyD
This 2-day weekend morning workshop in West Los Angeles moves quick! So be ready to dive in and learn how to talk about yourself as a therapist, the therapy you provide and who will benefit the most from what you have to offer! We will also give you a crash course on social media, blog writing, online psychology profile building so you are able to begin implementing your newly crafted clinical identity to the platforms that work best for you!
Who is this workshop for?
Clinicians transitioning from community clinic settings to private practice
Clinicians who have taken time off from practice and need support reestablishing their clinical identity and navigating the online landscape
Clinicians in private practice aiming to reach more people seeking mental health services
Clinicians interested in establishing social media presence or creating a website
What will I take away from this workshop?
(1) ESTABLISH A CLINICAL IDENTITY THAT COMMUNICATES YOUR THERAPEUTIC APPROACH AND VALUES
Exercises to facilitate exploration and composition of professional values, skills and goals
Formulate a clear message about the therapy that you provide and the population you serve
(2) LEARN HOW TO MAKE SOCIAL MEDIA WORK FOR YOU
Overview of how to use Google, Instagram and Facebook to reach a larger audience
How to communicate your clinical identity and values via blog, Facebook, Instagram and online content creation
Discussion of ethical concerns when using social media
(3) BLOG POST DEVELOPMENT
One hands-on blog creation exercise
Tutorial on blog post optimal structure and content
Tips and input around challenges with writing blog posts and procrastination
Discussion of concerns around writing in general, writing blog posts, writing as a therapist, etc.
(4) A PACKAGE OF RESOURCES WITH WHICH YOU CAN TAKE YOUR NEXT STEP
A professional website designer
Affordable Professional Photographer
Social media management and support contact
Google AdWords implementation consultant
*PARTIAL PROCEEDS FROM THIS WORKSHOP WILL BE DONATE TO WRIGHT INSTITUTE LOS ANGELES, SUPPORTING AFFORDABLE MENTAL HEALTH TREATMENT AND CLINICAL TRAINING.